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  • International Disaster Relief and Resilience at BITC:

    When a disaster strikes, collaboration between business and humanitarian organisations is crucial to achieve a fast response and recovery, but if we wait until the disaster strikes to start this collaboration it could be too late. As BITC’s report Guidance for Business: Addressing International Disaster Relief and Resilience said ‘To make your business support for International Disaster Relief effective, planning in advance is key’. With this idea in mind we developed The Hub that will help you identify humanitarian organisations needs, giving you the opportunity to connect before a disaster and plan the conditions ahead. The Hub will also give you the opportunity to see businesses’ available resources and how they have previously responded to disasters – Read some examples on how BITC’s business members have partnered with humanitarian organisations to respond in the report on International Disaster Relief Business’ Unique Contributions II.

    We know relief is not the only stage in the disaster management cycle where businesses and humanitarian organisations can partner to help communities in need. The preparedness stage is also a crucial stage to invest in order to reduce this risk of devastation as a result of a disaster. On a blog by the START Network this idea was explored, telling us about the Transforming Surge Capacity project that has rolled out a pilot led by ActionAid India, testing ways in which the private sector can support vulnerable communities in areas that are frequently hit by cyclones. With The Hub we want to achieve long-lasting relationships by strengthening both business to humanitarian, and business to business collaboration in every stage of the disaster cycle.

    For more information, visit http://www.bitc.org.uk/international/responding-disasters.

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We have a deep passion for seeing really dynamic effective corporate responsibility all over the world - it's core to our values and central to our business. So being in from the start with CSR360 GPN was an obvious route for KPMG to help spread the energy and the opportunity for transformed communities where business plays its rightful role driving change and supporting the people and the places who are often forgotten and frequently in need of business engagement. Its our privilege to be involved.

Lord Michael Hastings of Scarisbrick CBE
Global Head of Citizenship and Diversity

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