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St John Ambulance CEO challenges businesses to put first aid on CSR agenda

Posted: Thursday 1 July 10, 12.16pm GMT

St John Ambulance CEO, Sue Killen, wants employers to recognise first aid as a vital element of their corporate social responsibility, not just as a legal tick box, but as a way of reducing the number of unnecessary deaths.

The charity recently found that each year up to 150,000 people die in situations where first aid could have given them a chance to live*. Up until now the magnitude of this problem was not known.

In response to the situation, St John Ambulance is challenging UK businesses to take action by providing first aid training to as many employees as possible as part of their corporate and social responsibilities or as an employee benefit.

‘Many organisations have CSR policies or community initiatives that tackle problems we face as a society, such as making their practises more sustainable. It’s encouraging that businesses want to prevent long-term effects on our environment but by also training more people in first aid they can give staff the ability to make an immediate difference between a life saved and a life lost,’ says Sue.

‘Companies are already required to train a minimum number of staff in first aid. We are asking them to go further and train as many employees as possible or at least help spread basic first aid knowledge within the workplace. We can reduce the number of people dying needlessly while employees feel empowered, cared for and recognise the positive contribution their employer is making. Many businesses offer employees gym memberships or language lessons, but what could be more important that equipping your workforce with the skills to save a life?’

Research by St John Ambulance found that nearly two thirds (59%) of people would like first aid training at work, further justifying the argument that training should be offered as an employee benefit.

’First aid training helps to keep employees safe, and provides them with life saving knowledge that benefits not only their colleagues, but their families, friends and community,’ continues Sue. ‘What better legacy for an organisation to leave than life itself, and the ability to preserve it.’

St John Ambulance is reinforcing this message with a trade advertising campaign which builds on the success of its recent award-winning** national adverts. The charity plans to introduce a national awards programme next year to recognise businesses leading the way in first aid.

St John Ambulance can work with businesses to find a solution that suits them and can offer in-house training if needed. For a free needs assessment or to book a first aid course, call 08447 70 48 01 or text ‘needs’ to 88008 or visit sja.org.uk.

For further information, interviews, images, first aid advice or case studies, please contact:
Claire Aniteye: .(JavaScript must be enabled to view this email address) or 0207 067 0604
Lucy Smart: .(JavaScript must be enabled to view this email address) or 0207 067 0305

  • Using death registration data from the Office of National Statistics, 2008 (for England and Wales), April 2010
    • Cannes Lion Gold award for press/fundraising and appeals, June 2010
      St John Ambulance is the nation’s leading first aid charity. It believes that anyone who needs first aid should get it. But the fact is that’s not happening. St John Ambulance is determined to be the difference between lives lost and lives saved.

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Tom Halley

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