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SERES Foundation, Spain and ESADE organise conference on supplier policies impact on value chains

Posted: Tuesday 1 May 18, 2.21pm GMT

The meeting, organised jointly by the SERES Foundation and ESADE, brought together executives from Leroy Merlin, Grupo Siro and Danone to discuss the impact of supplier policies on their value chain.

“Incorporating ethical, social and environmental quality in the company value chain is an essential aspect which guarantees the company’s proper functioning and articulates an optimal Corporate Social Responsibility (CSR) policy…one of the dominant trends in the relationship between companies and suppliers is the ‘generation of shared value’, although only a small number of companies have adopted it.”

- Ignasi Carreras, Director of ESADE’s Institute of Social Innovation

Lucila García, Deputy General Director of the SERES Foundation, stressed that “decisive steps are being taken in terms of sustainability within companies but that it is necessary to transfer these to the rest of the supply chain as well.2

This can be seen in the latest edition of the ‘Report on the Social Impact of Companies’ from SERES Foundation in partnership with Deliotte which found that 75% of companies have created or adapted their products and/or services within a CSR framework of CSR.

Commitment to the business community

At present, the French multinational Leroy Merlin has more than 1,700 merchandise suppliers, from local SMEs to large multinationals, of which 85% are Spanish companies. Eduardo Nussio, Director of Leroy Merlin’s Materials Market, presented his company’s commitment to its suppliers and insisted that, “to fortify the relation between both parts, it is necessary to work along the lines of transparency and closeness”.

Carmen Cobián, Grupo Siro’s Director of Institutional Relations, said that “it is key to share and generate mutual knowledge to address common collaborative projects for the benefit of both parties.” In addition, she stressed that “the criteria for selecting suppliers in Grupo Siro are based on sustainability, proximity and efficiency”. The company has carried out different projects, such as the ‘Hormiga Project’ or the ‘Siro Agro Project’, which consolidate and strengthen the link between the company and its suppliers.

Borja la Fuente, Danone Iberia’s CSR Manager Public Affairs, stressed that the company’s sustainability policies are linked to their value chain. The company have launched different initiatives, such as the ‘Livestock Plan’, which aims to strengthen the links between the supplier and the company.

Promoting a culture of collaboration

For Nussio (Leroy Merlin), “it is essential to build an intense and long-term relationship with suppliers to foster a culture of collaboration. In this way, we strengthen not only the ties between both of us but also the development of the market”. On the other hand, Grupo Siro has developed a relationship model based on strategic alliances, recognised in 2016 with the AERCE Award for the Integration of Suppliers in the Value Chain.”

Cobián (Group Siro) agreed and said “the relationship with suppliers is based on a “win-win” philosophy, in which transparency, trust, stability and the long-term are essential aspects of this relationship model”.

While La Fuente (Danone Iberia) added indicated that, to achieve an optimal relationship with suppliers, it is necessary “to work for a common benefit and create strategic alliances and, for this, it is essential to understand what our partners and society want and what they need”.

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