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Prince of Wales Introduced to Entrepreneurs and Business Leaders from Serbia

Posted: Friday 1 April 16, 3.07pm GMT

Neven Marinovic, Director of Smart Kolektiv, presented the work of Smart Kolektiv to His Royal Highness The Prince of Wales and Her Royal Highness The Duchess of Cornwall during their visit to Serbia in March 2016.

The Prince of Wales meets Neven Marinovic and other business leaders.

Smart Kolektiv showcased products of various Serbian young and social entrepreneurs and presented business leaders active in community engagement. Representatives of Smart Kiloktiv’s member companies, Stephen Fish (EY Serbia) and Aleksandar Milojković (GlaxoSmithKline), had an opportunity to exchange a few words with The Prince of Wales regarding the Serbian economy and the responsible business practices of their companies.
The Prince of Wales also showed great interest in many products of the different social enterprises (Liculice, Our House, KEC MNRO, Supernatural, SOFI, Daj Daj and Youth Center Vega) and was given a ‘goody bag’ containing some of these products on his departure.

Smart Kolektiv participated at the event by invitation of the British Embassy in Belgrade, which supported the Youth Business Serbia programme in 2015. During this event that was hosted by Serbian Minister of Education Srđan Verbić, The Prince of Wales was also introduced to the work of Nova Iskra and British Council Serbia.

Smart Kolektiv is also a long term partner of the The Prince’s Responsible Business Network Business in the Community and the Youth Business International that was one of the Prince’s charities until 2015.

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