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Over half of the Brazilian population donated cash last year IDIS finds

Posted: Thursday 22 December 16, 9.35am GMT

Our partner from Brazil IDIS (Institute for the Development of Social Investment) has published a new report “Brazil Giving Research” that outlines, for the first time, the behaviour of individual donors in Brazil, highlighting their motivations, the causes they support and their donation habits.

These results are part of the most complete study ever made in the country about the behaviours of those who donate in Brazil. The intention is to conduct this research every three years, in order to monitor the changes and progress of giving in the country.

The survey was conducted during 2016 and revealed that, in 2015, 77% of Brazilians had made some kind of donation. The report considers three types of donation: goods, cash and time (volunteering). Of those who donated 62% donated goods, 52% donated cash and 34% donated their time through volunteering. The total amount given by individuals during 2015 was R$13.7 bi (approximately US$ 3.4 bi), which corresponds to 0.23% of GDP.

One impressive statistic is that 46% of the population gave money to non-profit organizations, while 9% made only non-institutional donations, i.e., gave for beggars, church, relatives or friends.

The three main causes that resonate and motivate donors to give are: first Health, with 48% of the answers, Children comes second, with 43%, followed by Reducing Hunger and Poverty, with 27%.

There is a strong connection between the age of a donor and how they donate cash. The older the donor, the more frequent they tend to donate. The same applies to the level of education. Those with a higher education will donate or tend to donate cash more frequently.

The Brazilian population, according to the study, is very well informed when taking the decision to donate. Only 20% of the candidates admitted making a donation by impulse. The majority, 80%, declared not being carried away by emotions when donating to charity. The main reason for someone to donate cash is feeling connected/empathy to those in need or less fortunate.

Religion is also a strong influencer on how people donate. From the candidates who declared themselves Catholic, 51% donate in cash. Between Spiritualists – those who practice or believe in Spiritualism – have 58%. Within Protestants, 45% said they donate in cash. IDIS did not take into consideration either tithe – paid to Church – or monthly tuitions/memberships – paid to Associations. Women donate to charity more frequently than men, 49% and 42%, respectively. According to the survey, the average donor in Brazil is a woman who has had a higher education, practises a religion and lives in either the Northeast or Southeast. Her individual and household income is four times higher than the country minimum wage (approximately US$ 10 thousand/year).

The entire research “Doação Brasil” is available, in Portuguese, on the IDIS website, click here to read it.

Default avatar Posted by
Laura Bengoa

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