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New Quality Mark Aims to Restore Business Reputation in Ireland

Posted: Thursday 3 March 11, 11.25am GMT

Dublin: Business in the Community Ireland (BITCI) have announced that Irish business is set to receive its first independently-audited Corporate Responsibility Quality Mark. The Mark entitled ‘Business Working Responsibly’ will be an independently audited measurement tool to evaluate a company’s achievements in sustainable and responsible business practices.

  • First Irish audited Mark on Corporate Responsibility unveiled today by Business in the Community Ireland
  • The ‘Business Working Responsibly’ Mark is launched by Tina Roche, CEO Business in the Community Ireland, Barry O’ Leary, Chief Executive, IDA Ireland and Paul Rellis, Managing Director of Microsoft Ireland
  • Eight top blue chip companies already signed up to be assessed for the Mark
  • 86% of Irish CEOs believe Corporate Responsibility can play a role in rebuilding Ireland’s Corporate Reputation

The Mark was launched by Tina Roche CEO, Business in the Community Ireland and endorsed by Barry O’Leary, Chief Executive of the IDA and Paul Rellis, Managing Director of Microsoft Ireland at a breakfast attended by over 100 Irish CEOs. Already eight of Ireland’s top companies have signed up to be assessed for the Mark.

Commenting on the Business Working Responsibly Mark, Barry O’ Leary, Chief Executive, IDA Ireland said “IDA Ireland welcomes and endorses the launch of the “Business Working Responsibly” Mark. The introduction of the Mark has the potential to act as a further significant attraction for potential FDI investors to Ireland, where best-in-class responsible business practices are encouraged and supported.”

The Mark has been developed by Corporate Responsibility experts, Business in the Community Ireland after extensive consultation and research and will be verified by auditing partner, the National Standards Authority of Ireland. A recent study by BITCI and Ipsos MRBI shows that nearly two thirds of Irish CEOs believe that Corporate Responsibility gives them a competitive advantage but over 60% admitted they did not have any specific metrics in place to measure their Corporate Responsibility activities. From an international perspective, 86% of Irish CEOs believe Corporate Responsibility can play a role in rebuilding Ireland’s Corporate Reputation.

Commenting on the launch of the Business Working Responsibly Mark, Tina Roche, Chief Executive, Business in the Community Ireland said “In the past ten years we have seen a real sea change in the attitudes of Irish companies towards Corporate Responsibility. Today it is about long term sustainability and responsible business practice. The Business Working Responsibly Mark, as an independently verified process, will help companies assess their corporate responsibility performance comprehensively, covering their impact in five key operational areas of environmental management, workplace relations, supply chain & customer practices, community involvement and governance. The Mark will help companies set targets for a process of continuous improvement and business excellence, benchmarked against peers.”

The centre-piece of the Business Working Responsibly Mark is a comprehensive qualitative and quantitative online question-set that allows participating companies to assess a robust range of business risks and opportunities. In order to obtain the full certification by BITCI, third party verification and audit of the questionnaire responses is conducted by auditing partner, the NSAI.

Business in the Community Ireland is a network of Ireland’s largest companies dedicated to corporate responsibility. Business in the Community Ireland advises and guides large companies on CR best practice.

For further information, please contact:
Una O’ Murchu
Tel: 01 874 3812
Mob: 086 780 87 62
Email: .(JavaScript must be enabled to view this email address)




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