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iVolunteer celebrates Daan Utsav: India’s Joy of Giving Week 2016

Posted: Monday 24 October 16, 10.04am GMT

The weekend of 8-9 October 2016 saw the success of India’s first ever ‘Weekend Donor event’ which was the result of a joint effort between iVolunteer, a social enterprise that seeks to connect volunteers to NGOs, and Marketing Unplugged, a marketing consultancy firm founded by advertising veteran, Suman Srivastava.

‘Everyone is a Winner’

The weekend of 8-9 October 2016 saw the success of India’s first ever ‘Weekend Donor event’ which was the result of a joint effort between iVolunteer, a social enterprise that seeks to connect volunteers to NGOs, and Marketing Unplugged, a marketing consultancy firm founded by advertising veteran, Suman Srivastava.

This event was part of Daan Utsav, formerly known as the Joy of Giving Week, India’s largest festival of philanthropy. Since its inception in 2009, this festival has seen millions of people experience giving in the most amazing and inspiring of ways. From railway stations and classrooms in poor schools getting a makeover, to CEOs of corporates pledging their time to be shadowed by future entrepreneurs, from vegetable vendors contributing a portion of their wares to old age homes to young children raising a rupee a day to give away to charity… this festival has touched scores of people – those giving and those receiving.

The 11 NGOs briefed the creative teams on their marketing and communication challenges and each creative team then came up with a solution within 36 hours. Their work was judged by a panel of creative leaders from the industry and the winning teams won a cash prize of 50,000 Indian Rupees.

The judges decided to declare joint winners. Both the winning teams were from FCB Ulka, a Mumbai based advertising agency. One team won for their work for Cuddles Foundation, a charity supporting children fighting cancer in India. While the other team won for their work with YRG Care, a charity supporting people with HIV Aids in India.

The creative teams who participated in this effort came from FCB Ulka, FCB Interface, Publicis and Contract. The judges were Bobby Pawar (Publicis), Agnello Dias (Taproot Dentsu), Ashish Khazanchi (Enormous), Prashant Godbole (Ideas@Work), Vineet Mahajan (Contract) and Venkat Krishnan (Daan Utsav). The judges got into the spirit of the event by contributing their own money and volunteering their own time for specific NGOs who they were fascinated by.

The participating NGOs were: Guidestar India, Letzchange, Cuddles Foundation, Sol’s Arc, Oscar Foundation, Helpage India, Make a Wish India, Values India, iVolunteer, India Cares Foundation, CSA and YRG Care.

About iVolunteer : iVolunteer is a social enterprise that promotes volunteering. Our mission is to bring volunteers and organisations together to share time, skills and passion to promote India’s social development. Over the last decade, we have expanded to reach out to over 300 organizations in India and over 40 countries globally and today, have an all India presence through offices in Delhi, Mumbai, Bangalore, Chennai, Kolkata, Hyderabad and Pune. We reach out to more than a lakh of individuals and engage 1000 active volunteers at any given time, making us one of the largest volunteering enterprises in India.

About Marketing Unplugged : Marketing Unplugged is an innovation company that believes in unplugging, and making music through our brands, products and strategies. We are, in particular, against formulaic marketing and me-too strategies. We believe that businesses and their marketing need large doses of innovation, out of the box thinking and brave creativity, to discover their core.

Shalabh Sahai, founder iVolunteer said:

This is more than a contest.12 NGOs leave with communication solutions developed by some of the brightest and most enthusiastic minds along with a potential to build a longer term relationship with each of them.

Suman Srivastava, founder Marketing Unplugged said:

I am glad that these 25 young people from the advertising industry got a taste of volunteering and giving their most precious resource – time. I am delighted with the quality of work done in the short time. I hope this becomes a regular event and spreads to more cities.

“It was really nice! You know exactly what the NGOs wanted and we believe in the cause that they are working on, this motivated me to do better for them.” – Shitija, Senior Visualizer – FCB Ulka

Quote from an NGO

“We are always looking to reach out to more people and such initiative bring innovative ideas for NGOs.” – Ashima, Helpage India


Default avatar Posted by
Usha Manojkanth
Secretariat




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