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The Social legacy of Global Sporting Events

Posted: Wednesday 5 October 11, 2.26pm GMT

How can we ensure that a lasting legacy is delivered for local communities? Last Monday 3rd of October BITC’s International campaign hosted a Global Sporting Events webinar, in which we were able to share and learn from the experiences of four different countries related to this issue.

The webinar was opened by Shivany Chaydhry representing India. In her presentation, Shivany shared the experience of hosting the 2010 Commonwealth Games, in which she told the audience India’s experience and the lessons that they had learnt after this controversial event.

After India, Seruscka Naidoo representing Nike South Africa, spoke about how to use the power of sport and brands to improve communities and how Nike is developing this in Africa through some initiatives such as ‘Lace Up Save Lives’

The webinar continued with BITC’s Legacy Director, Jane Clarke. Jane, showed us the BITC strategy for strengthening the legacy of the 2012 London games. Arc: Building Better Businesses will use the excitement of the London 2012 Olympic & Paralympic Games to connect business and social enterprises to create 1000 jobs by 2015.

Lastly we heard from the experiences of Betina Sarue representing ETHOS Brazil, the host country of the 2014 World Cup and the 2016 Olympic Games. Betina shared Brazil’s strategy, the Clean Games Initiative whose overall objective is to promote greater transparency and integrity of infrastructure investments on the World Cup in 2014 and 2016 Olympic Games by creating mechanisms for collective action, monitoring and social control.

In conclusion, the webinar was a complete success, with a range of attendees from Brazil, India, Poland, South Africa, the United Kingdom, Portugal and Canada.

Do you want to know more about all these initiatives? Please, see the links on the right hand colum.




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