Mumbai: The day of love celebrated all around the world marked a special importance this year at iVolunteer across Seven cities. An unconventional approach of involving volunteers to celebrate this day with senior citizens will be cherished for a long time! The response was massive with a participation of more than 91 volunteers who made this event successful.
Our mission to involve volunteers by sharing their time, skills and passion to promote India’s social development was achieved efficiently by reaching out to a wider audience both online and offline. The goal was to break the stereotype of celebrating Valentine’s Day with people other than your partners and was received well by people in all the seven cities.
Following are the details of the plan that was executed to gain maximum engagement:
- #BeMyValentineas a hashtag was used to promote the campaign, so people can share this day with senior citizen and make them feel special.
- Activities like dancing, singing and making paper bags with the help of volunteers was promoted both online and offline.
- Considering the activities across all seven cities i.e. Delhi, Mumbai, Pune, Hyderabad, Kolkata, Chennai and Bangalore, participation was at its peak as every individual contributed equally.
About iVolunteer: iVolunteer is a social enterprise that promotes volunteering by connecting volunteers and organisations in the social sector. iVolunteer aims to impact 12 social development areas and achieves its mission through a range of initiatives and a large network of individuals, NGOs, and corporate Organizations.