Have you ever thought how different the world would be if poverty and stark inequalities did not exist? What is the role of business in developing countries? Can they be a positive force to improve the economic prosperity of a country by creating jobs, and developing products and services that meet the needs of the poor?
In recent years there has been some debate about this issue and there is an emerging theory that suggests that the bottom of the pyramid (BOP) represent a ‘latent’ market. There are both positive and negative perceptions on the role of business in addressing the bottom of the pyramid consumers as a new market opportunity. Can this be a win-win for business and the poor? Or it is just a way of justifying the spread of capitalism across developing countries?
Elisa Naveran
Communication Support Officer
Tata Consultancy services (TCS) has recently been Highly Commended in the Coffey International Award, as part of BITC's Awards for Excellence 2011, for their work in addressing the Millennium Development Goals. The Adult Literacy programme, is developing a cost-effective and innovative solution to an age-old problem: adult illiteracy. TCS has created the multimedia e-learning system to help 150,000…
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