| Language: | English |
|---|---|
| Document type: | Publications |
| Download: | Download the file |
The publication of the Practical Guide to Cause Related Marketing: Guidelines and Cases is a contribution by the Institute for the Development of Social Investment (IDIS) and IDIS partners of the Initiative for Cause Related Marketing (CRM). The document is intended to provide support to society, especially to enterprise marketing and professionals of civil society organizations, so they might benefit from this innovative strategy for private social investment, which has generated positive impacts for causes and companies in countries such as Brazil.
Posted by
Ms Marcia Woods
IDIS
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Associated Partner:
IDIS
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